If you try to be everything to everyone, you won’t be anything to anyone.

How true this statement is.

Today everyone is a generalist, a deliberate move on the part of most as a reaction to the economic times.

The problem now though is that the market needs specialist and they aren’t there.

So, the cycle of groups splitting off to form new ‘specialist’ companies will gain momentum, until next time.

Cynical perhaps, but this is one of the life cycles of our industry!

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